Zach Ruffo visited a pull-up bar competition in Miami, came home and was inspired to create a calisthenics crew called the “iMuscleUp Crew”.
Zach met Rich Royster, who was about to start his graduate studies at the University of Florida as a student pharmacist, and they began to workout and develop a binding friendship over the next 6 months!
Plans began between Zach and Rich for re-aiming the crew towards a new direction. Zach hired Rich as vice president/co-owner and plans began to brew.
Zach and Rich decided they wanted more for the team representing iMuscleUp and re-aimed direction from a calisthenics crew to all-sports team and sports apparel brand.
In August, Zach and Rich registered “iMuscleUp LLC” as a company and contracted 50 different sports athletes across the world as “iMuscleUp Sponsored Athletes” for the 12 month 2015/2016 period. Athletes from different sports and lifestyles all were brought together by 5 common values, a mission to develop leaders, and a vision to create a spark that inspires you to #JustGetMoving
This August marks our one year anniversary as a sports apparel and action sports team. As the 1st year of contracted athletes were dismissed in August, the company added on 7 brand managers, each with their own team of athletes to develop, and a brand marketer who heads up the subscription list and development of iMuscleUp.com.
Those most dedicated from the previous contract period and a new team of athletes who applied and made a spot on one of the brand manager teams, started the 2016/2017 contract period.
A brand new line of apparel was launched, beginner-advanced calisthenic workouts and calisthenic construction instructional videos are being produced, and custom calisthenic workout equipment is in the making only at iMuscleUp.com.